Victor Supplements
Design & Development
Industry
Supplements
Client
VICTOR
Designed in Figma, we established a premium visual identity for "Victor" that emphasizes natural strength and organic quality. We oversaw the entire art direction and imagery creation, utilizing a deep forest-green palette and sophisticated serif typography to separate the brand from generic clinical competitors. The high-fidelity design focuses on moody, atmospheric product photography that immediately captures attention and sets a high-end tone.
To complement the visuals, we handled the copywriting across the entire site, crafting a voice that is both authoritative and accessible. We translated complex nutritional science into clear, persuasive language, breaking down the "Six Proven Ingredients" with specific data points to build consumer trust. By pairing catchy headlines like "Your Unfair Advantage" with educational content, the messaging effectively bridges the gap between scientific transparency and aspirational lifestyle goals.
We brought this vision to life as a fully custom Shopify store, ensuring the development matched the design's precision. The build integrates strategic conversion features, such as "Subscribe & Save" modules and digital "Free Gift" incentives like the Mighty Meals guide, to increase average order value. The result is a seamless direct-to-consumer platform where the compelling narrative, imagery, and user flow work together to drive sales.
